Digital Marketing Overview- Learn Digital Marketing


What Is Digital Marketing

digital  marketing

Digital Marketing is today’s most used marketing strategy in which we can promote our products and services on the internet as well as on digital platforms like electronic medium  such as TV, billboard , mobile etc. Therefor this is the best way to earn from home.

Digital Marketing is mainly comes in two channels:   Online Marketing and Offline Marketing.

A. Online Marketing

  • Website Marketing 
  • Affiliate Marketing
  • Search Engine Optimization
  • Social Media Marketing 
  • Mobile Marketing 
  • Email Marketing 
  • Content Marketing 
  • Video Marketing 
  • PPC (Pay Per Click) Advertising

B. Offline Marketing

  • TV Marketing 
  • Radio Marketing 
  • SMS Marketing 
  • Billboard Marketing

Online Marketing

                   Online marketing is a marketing strategy in which we sell or purchase a product with the help of internet. The various online digital marketing strategies are

a. Website Marketing

Digital Marketing

                          Today all the stuff of the needy is searched on the internet via several websites. A website is used for promoting products, brands and services by doing reviews , representing and creating attractive contents to attract the customers and increase the traffic.

b. Affiliate Marketing

                           Affiliate marketing is the most profitable marketing strategy in which we promote others products and services and earn a commission of making a sale or creating leads.

Several MNC companies like Amazon, Flipkart and eBay pay millions of dollars to agents who promote their products.

We can do it by creating an amazon affiliate account. Click here for Amazon affiliate account.

c. SEO (Search Engine Optimization)

Digital marketing
Source -Sovereign Consult

SEO, stands for search engine optimization, is the process of optimizing our websites according to search engines.  Learn SEO

Search Engine Optimization is mainly used for the websites to appear first in the search page by which we can get more and more traffic for our website.

The main three types of optimizations are:

  1. On-Page Optimization

All the optimizations are done only on the web page or website like optimization of content , description , meta tags and title.

2.  Technical SEO

        In technical SEO we mainly focused on two things indexing and crawling .

3.Off-Page SEO

           In off-page seo all optimization are done out of the website like website promotion, building back links , classified submission,bookmarking, directory submission, web 2.0 submission etc.

d. Mobile Marketing

The process of reaching out our products to the customers with the help of mobile applications.

 Today mobile is the most used device in the world which will be grateful to promote our products.

e. Email Marketing

Digital Marketing
Source- VectorStock

Email marketing is today’s trending digital marketing strategy.

 People see their emails list many times in a day. Email marketing is the process of our products via email.

f. Content Marketing

Digital Marketing
Source- 99Firms

Content is all about the process of promoting our products by writing creative contents about the products.

Content is the king , is a versatile used phrase. More The content will be attractive, the more  the chances of gaining traffic is increased.

g. Social Media Marketing

Digital Marketing

SMM is the process of promoting our products and services and earning more profit.

This platforms are mostly used today like Facebook, Instagram, tiktok, twitter etc.

h. Video Marketing

                            Video marketing is growing rapidly. In this marketing strategy we make a video ad campaign to promote our products. 

Examples are YouTube video , Facebook video , Instagram video and Vimeo etc.

i. PPC (Pay Per Click) Advertising

PPC is the most preferable strategy for the promotion of our products by making advertisements. 

This is a paid promotion strategy offered by various search engines like google, bing and yahoo. In this we used to promote our products by making ad campaigns.

B. Offline Marketing

  Offline marketing are those in which we do promoting our products and services without help of internet. The various offline marketing are

a. TV Marketing

TV marketing is the process of promoting our products with the help of various tv advertisements.

b. Radio Marketing

Radio marketing is a technique to promoting our products on a radio advertisement and this is not so effective today.

c. SMS Marketing

SMS marketing is the process of doing promotion of our products and services by sending sms to the customers.

d. Billboard Marketing

In several public places we see various advertisement boards promoting products and services this is the billboard marketing.

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